The Signal

Notes from the WebVerse.

Practical thinking on web design, hosting and growth for ambitious small brands.

Your website is your first handshake - make it count

For trust-based businesses, the homepage does more selling than any brochure. Here's how to make those first three seconds work for you.

A one-second delay can cut conversions by 7%. We break down how we hit sub-second loads on every build.

SSL, CDNs, backups, uptime monitoring - what actually keeps your site online, explained without the jargon.

Consistency isn't just for enterprises. A lightweight design system keeps your brand sharp as you grow.

Real estate agents, lawyers and consultants: five practical steps to get found by the right local clients.

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