Web terms, explained
You don't need to know any of this.
That's our job. But if you're curious what these words actually mean, here's the plain-English version.
Domain
The web address people type to find you, like webversetechnologies.ca.
Subdomain
A prefix added to your main domain to create a separate section or site, like portfolio.webversetechnologies.ca. It's part of the same domain, just its own address.
Hosting
The “storage space” that keeps your website live and accessible online, 24/7.
SSL (Secure Sockets Layer) Certificate
The padlock icon next to your website address. It keeps information visitors send you secure.
CMS (Content Management System)
The software behind your website that lets you add, edit, or update content without touching code. We build ours on Next.js, paired with a simple editor made for your content.
Plugin
A small add-on tool that gives your website extra features, like a booking calendar or a contact form.
SEO (Search Engine Optimization)
What helps your website show up when someone searches for what you do on Google.
Backup
A saved copy of your website, so if something ever goes wrong, we can restore it exactly as it was.
Cache
A way of storing a “quick-load” version of your pages so your site opens faster for visitors.
Responsive Design
A website that automatically resizes and rearranges itself to look good on a phone, tablet, or computer.
Analytics
Simple reports showing who's visiting your site, where they're coming from, and what they're doing while they're there.
Uptime
The percentage of time your website is live and working. We aim for as close to 100% as possible.
URL (Uniform Resource Locator)
The full web address you click or type to land on a specific page, like webversetechnologies.ca/contact.
HTTP (HyperText Transfer Protocol) vs. HTTPS
Both describe how your browser talks to a website. The “S” stands for secure - it means the connection is encrypted, so nobody in between can read what's being sent. Every site should run on HTTPS today.
Frontend / Backend
The frontend is everything you see and click on - the layout, colors, buttons. The backend is what happens behind the scenes, storing and processing the information your site needs.
CSS (Cascading Style Sheets)
The instructions that tell a webpage how to look - colors, fonts, spacing, layout. The content is the furniture; CSS decides how it's arranged and painted.
SaaS (Software as a Service)
Software you use through your browser instead of installing it - like Gmail or Netflix. You pay to use it, and updates happen automatically in the background.
ms / Ping
A way of measuring how fast a website responds, in milliseconds (ms) - the lower, the faster. You'll sometimes hear this called “ping.”
Database
Where the information behind your site actually lives - form submissions, accounts, blog posts - stored separately from the pages you see and pulled in as needed.
Copy
The written words on your site - headlines, descriptions, button text. When someone says “let's revise the copy,” they mean the writing, not a duplicate.
CDN (Content Delivery Network)
A network of servers around the world that deliver your site's files from whichever one is closest to the visitor, so your site loads fast no matter where someone's browsing from.
DNS (Domain Name System)
The system that translates a domain name like webversetechnologies.ca into the actual server address a browser needs to find your site. Think of it as the internet's phone book.
Favicon
The small icon that shows up in a browser tab next to your page title - a mini version of your logo.
Redirect (301)
A signal that tells browsers and Google “this page moved here permanently,” so old links still work instead of leading to a dead page.
Cookies
Small pieces of information a website saves in your browser to remember things between visits - like keeping you logged in, or remembering what's in your cart.
Metadata
The behind-the-scenes information in a page's code that describes it to browsers and search engines - like its title, description, and preview image - without being part of the visible page itself.
Meta Description
One specific piece of metadata: the short blurb that shows up under your page's title in Google search results.
Still have questions?
Check our FAQ, or reach out directly - we're happy to explain anything in plain English.
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